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About RUBE

Rose-Anne Uwague's Beauty Evolution (pronounced ruby)
A belief that women are precious gems, like a RUBY!
A conversation igniting an internal course of action inspiring change and redefining beauty
An empowering cosmetics campaign featuring lipsticks and eye shadows.

While teaching in China, most of my girls had low self-esteem and expressed that they did not feel beautiful. I noticed the dire need for an empowerment program so I created Beauty Beyond Measure (美丽物价). Real beauty cannot be measured by height, weight, complexion or hair color so I inspire women to embrace their unique identity, reject feelings of inferiority and take ownership for their feelings without passing blame on another individual or institution despite the unrealistic standards of beauty. 

RUBE is designed to ignite a passion for females to know their worth and never compromise their values. The lip colors are RUBE red, Precious pink and Gentle nude. The eye colors are Beauty (black), Bold (gold) and Purpose (lilac).

The cosmetics campaign fuses empowering words with beauty products for a perfect blend of inner and outer beauty.   My initials, RU (are you) are a tribute to my approach of asking challenging questions to ignite introspection to help females realize their fullest potential. 




RARE is an organization that works with existing nonprofit agencies to positively impact the lives of children by providing them with access to basic human rights specifically access to clean water, education and food. The three issues are linked and create a vicious cycle. One of the reasons some children are unable to go to school is because they spend their days fetching water because they do not have access to clean running water. By providing access to water, children are one step closer to getting an education!

We help by giving:

  • Time – Marathons- We spend our time hosting and participating in races to raise funds for causes we care about.
  • Money – Donations – We enable individuals to support these causes by incorporating giving into preexisting lifestyle choices and behavior.
  • Knowledge- Spreading Awareness – We ensure that individuals understand the needs and know how to help